Our Team

Principals

Chris Madison

Principal and Project Manager

Chris' career in video and Internet development spans twenty-five years. She has deep expertise in media development, e-learning and web site development. Her passion in web work — whether designing an e-commerce, e-learning or informational site — lies in creating successful web strategies that support the goals of the organization and site users.

Prior to founding Wired Moon, Chris was the Director of Business Development for Bright Wire, Inc., a high-end design house in San Francisco. Chris also served as the Director of Learning Technologies for Human Code, an interactive development company, and as a Manager of Client Relations in Learning Services at Sapient, a large San Francisco business and technology consultancy.

Chris also co-managed Stanford MediaWorks, part of the Stanford Center for Professional Development (SCPD) at Stanford University. At MediaWorks, she opened and managed video, CD-ROM and Internet development groups. Chris served as Executive Producer of more than 50 major web sites and interactive projects at Stanford, several of which won major industry awards. She also produced a wide range of documentary and informational video programs.

Chris was a Lecturer at Stanford University in the Stanford University Continuing Studies Program, where she taught a number of courses on creating successful web strategies and qualitative user research. She planned the Information and Web Technologies curriculum for several years.

Chris received her B.A. in Studio Art from Scripps College of the Claremont Colleges and has completed extensive coursework for her M.F.A.

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Emery Gordon

Principal

Emery Gordon has more than 30 years’ experience in analyzing, developing, installing and supporting a wide range of databases, software languages, and Internet applications. Specializing in database design and application development, Emery brings a comprehensive understanding of hardware and software platforms to each project he oversees. He has more than 12 years’ experience using the Oracle tool set, along with extensive knowledge of the business practices and software requirements of various industries and professional practices.

As an expert user interface designer, Emery developed software and Internet projects at Roche Bioscience, Pacific Gas and Electric, Chevron, and other Bay Area corporations. He also managed EDP Support Services, developing and installing computer-based business systems in hundreds of midsize companies. 

Emery's most recent experience involved configuring and deploying of a large number of Drupal sites at Stanford University and other businesses. Emery has played a major role in many of the Drupal sites done by Wired Moon.

Emery holds a B.S. in Physics from the University of California at Los Angeles.

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Core Team

Anne Barton

Content and SEO Strategist

With over 12 years of experience, Anne is a recognized expert in Digital Media Advertising, Google Analytics, SEO and digital content creation.

She began her career in the political realm where became skilled in digital branding. In the last decade, Anne has been at the helm of a multitude of national campaigns, for a diverse portfolio of clients. She has a firm understanding of on all of her accounts needs, and more importantly, how to get clients’ goals accomplished.

Anne holds a B.A from Texas Tech University.

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Wes Breazell

Visual and User Interface Designer

During Wes' eighteen year professional career, he has designed web sites for many Silicon Valley Fortune 500 companies, including Adobe System’s ActiveShare website. He has an impressive gallery of work that demonstrates his ability to deliver original artwork with visual impact. In addition to web sites, Wes designs packaging, marketing materials, trade show posters, newsletters, brochures, presentationware, and print ads. He is one of a few graphic designers able to create mechanical drawings by hand. At the 1994 Seybold Conference he won the first place award in the Third Annual Digital Art Contest.

Wes attended the San Francisco Academy of Arts, completing courses in 3D modeling, color theory, photography, CAD, and figure drawing.

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Larry Hardison

Front-End Developer

Larry has twelve years of experience in website management and front-end development, specializing in Drupal. He loves to take a design and create the website both the client and the designer want to see. He has worked on federally-funded websites for the Corporation for National and Community Service, small non-profit websites such as Clean Fund, and large corporate websites like Infoblox. He works with HTML5, CSS3 and SASS, JavaScript (JQuery), and PHP.

Larry holds a B.A. from the University of California, Santa Cruz.

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Mauricio Mendez

Senior Technical Lead, Drupal, WordPress and Adobe Experience Manager (AEM) Developer

Mauricio has over eight years of  project management, web development and design experience focused on WordPress and Drupal website development. He has extensive experience with HTML, CSS, PHP, MySQL and JavaScript. His expertise lies in project conceptualization, identification of the most suitable content solution, delivery and subsequent project development taking into account clients’ aesthetic and technical needs.  His attention to detail as well as his ability to work with varying aesthetic and technical requirement styles has allowed him to work with a wide range of clients both domestic and international.

Mauricio has worked on websites such as The Hendricks Institute (http://www.hendricks.com), Harambee USA Foundation (http://www. http://harambeeusa.org/), and is currently developing and supporting a number of sites for Wired Moon for Stanford University. 

Mauricio holds a BS from the Javeriana University, Bogota, Colombia.

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Zevin Polzin

Drupal Developer, Interface Designer

Zevin Polzin is a software developer, graphic designer and multimedia artist. He has over five years of experience with PHP, SQL, HTML, CSS, Actionscript, WordPress and Drupal, primarily building websites for non-profit organizations, artists, and writers. He has extensive Drupal experience designing and developing custom themes, content types, and forums.

Past software development includes the Expanded Instrument System, a complex, adaptive sound-processing interface. He was the lead software developer for Adaptive Use Musical Instruments and Lifesongs, designing motion-tracking software that allows children with disabilities and adults in hospice care to compose and improvise music. He is currently developing software for a massive, networked interactive installation for the Center for Contemporary Art in Santa Fe, NM.

Zevin has a B.A. from Bennington College and an M.A. from St. John's College.

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Pam Strayer

Content Strategist, Health Care and Social Media Expert

Pam has been involved in the field of health and medical information at the leading edge for more than two decades, working with consumers, physicians, and patients, as well as healthcare employees, researchers, and healthcare providers. She launched the world’s first interactive TV channel on health for Time Warner in 1995, created the first radio-TV-internet brand Healthcentral.com with Dr. Dean Edell, the first California Medical Association web site, and the family and clinical genetic sites for WebMD. She has also been a regular guest lecturer in health informatics at U.C Berkeley School of Public Health.

She has also worked with a wide variety of Silicon Valley and Bay Area clients including Apple, as well as numourous health startups.

She is a content expert, focusing on applying best practices in content strategy, site Information Architecture (IA), editorial excellence and visual communication to help our clients' audiences explore and engage with the content they need.

Pam is also expert in social media, and has taught content strategy, web video marketing, social media, and digital marketing for General Assembly, U.C. Berkeley Extension, Mind the Bridge, Earth Island Institute and Imparture. She has also worked with the following health care organizations; Bell Canada, Catholic Healthcare West, DNADirect, Kaiser Permanente Medical Group. Oxford Health Plans, Palo Alto Medical Foundation and Thermo Fischer Scientific.

She graduated from Smith College.

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Suzanne Stein

Information Architect, Content Strategist

Suzanne is a big-picture content strategist and a seasoned web editor with experience in information architecture, long-range vision planning, and in managing implementation of that vision, from coordinating a team to build sites and produce content to tweaking the HTML in a pinch. She’s worked with a wide range of clients—including large institutions, small start-up businesses, and individuals—to help them engage and educate their audiences effectively via online collateral.

For ten years Suzanne worked at the San Francisco Museum of Modern Art, where she founded and built a highly influential digital magazine and blog for artists and writers, Open Space, the first of its kind at an American art museum. As the head of community engagement for the museum, she worked closely with SFMOMA’s content strategy, web, and graphic design teams, and with cross-functional teams from across the institution, on the latest redesign and relaunch of SFMOMA.org.

Suzanne has an MFA in creative writing from San Francisco State University, and is a publishing and performing poet, essayist, and teacher.

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Kerstin Sjoquist (Consultant)

Chief Development Strategist, Information Architect, Usability Specialist

With more than 18 years’ experience in web development, Kerstin excels in maintaining the often delicate balance between the user experience and client goals for both informational and instructional web sites. With a vast breadth of management, information design, and production experience, Kerstin traverses the worlds of the front-end user, the client organization, and the technical development team, ensuring integrated and successful projects.

Kerstin has completed more than 80 sites and is well-versed in HTML as well as use of the Drupal content management system. In deploying and configuring modules such as Views, Panels, and CCK, she has leveraged Drupal's extensibility to meet a wide variety of client goals.

Kerstin’s specialties include website usability and user testing, as well as content development best practices and accessibility principles. Kerstin’s clients applaud her strong communication skills and ability to keep difficult projects on track and within budget.

As a Lecturer at Stanford’s Continuing Studies Program, Kerstin has taught web development courses such as Websites that Work; Evaluating Web Sites through User Testing; User Testing Hands-on Workshop; Strategic Problem Solving in the Real World: How to Create a Successful Web Presence; Introduction to Information Architecture; and Beginning Website Design. Kerstin also conducts workshops in Writing for the Web.

Previous roles include Information Architect for Sapient; Senior Producer and Information Architect at Human Code’s Learning Technologies Group; and Production Manager, Lead Information Architect and Usability Specialist at Stanford University’s MediaWorks. 

Kerstin holds a Master's Degree from the California Institute of Integral Studies, and trained at the Juilliard School.

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